Ever landed on a website that’s full of typos, poorly written sentences and spelling mistakes? It’s a bit like coming across a shop window that hasn’t been cleaned in a while, where there’s a running crack in the glass and the goods on show look like knock-offs. Your first instinct in both cases would probably be to beat a hasty retreat; you certainly wouldn’t be contemplating a purchase!
Back in 1996, Microsoft founder Bill Gates came out with the unforgettable phrase ‘Content is King’ Fast forward two decades and content remains a key component for websites, advertising materials, and social media. Why? 21st century selling is about starting a conversation with your customers, rather than shouting at them – which is why good copy has to be at the heart of any marketing campaign.
The success of websites depends on quality content. Google has spearheaded the pursuit of high quality copy, offering genuine value to readers, by rewarding content that is:
All of the major search engines (Google, Bing, Yahoo, MSN, Baidu) have slightly different ways of ranking the content of a webpage, but all of them use bots or spiders to crawl all the content on your website, and index the results. How your content scores will have a powerful influence on the position of your page when people search for products like yours. Professional copywriting is a quick and easy way to raise your website in search engine rankings.
Good copywriting requires a range of professional skills, including the ability to find the right ‘voice’ when writing about products; a rich vocabulary; research experience; the ability to tell a good story; clear descriptive skills, and an understanding of rhetoric and syntax. At Imagefix we have a team of professional writers who bring years of experience to the copy they write for our customers.
Whatever copywriting services you need, we will always get to know you and your product before starting to produce content for you. These are the kinds of copy we can provide:
Is the content on your website giving you the best chance of getting a great search ranking? Why not call us to talk through the copywriting support we can offer you on 01525 715608
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