Why is Branding Important? Branding begins the moment that you choose your company name – but that’s only the beginning of your journey towards a fully realised branding identity. At its simplest, branding is a name and a logo that distinguishes your company from others offering the same services. But successful branding sends out a…
8 Tips for Designing Great Logos Mention the word ‘logo’ and around four or five of the all-time great designs will immediately float into your head – because that’s what they’ve been designed to do! Don’t let the apparent simplicity of the Nike ‘tick’, the apple with a bite taken out, or the Coca-Cola lettering,…
Imagefix Creates a Scrumptious New Web Design for Letchworth Bakery The Imagefix design team has something of a collective sweet tooth, so it has been an absolute delight to be working with thecupcake.company based in Letchworth Garden City, in Hertfordshire. Lead baker Emma was raised in Yorkshire, a county known for its tea-time treats, and…
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