It’s not too often that the Imagefix team get the opportunity to try out beauty treatments, so it was a real treat to get to know more about our client Suda’s range of Permanent Beauty and Make-up services. Suda has just completed her VTCT, Level 4 Certification which makes her an advanced beauty therapist, specialising in microblading, LVL lashes, and micropigmentation.
Suda is excited to be developing her own beauty therapy business, based in Dunstable, Bedfordshire and she asked us to manage her social media marketing campaign for Facebook and Instagram after successfully creating her brand ID. The aim was to build her customer network, and let existing clients know about the exciting range of additional services that she was now trained and licensed to offer.
Not so long ago, a great website would have been all a start up needed to get their product in front of potential clients. Now social media is firmly part of the mix, and businesses like Suda’s love the interaction that Facebook and Instagram gives them with their customers. Key to engagement is getting people asking questions, booking appointments and leaving 5 star reviews!!
Watching Suda creating beautiful hand-crafted eyebrows and eyeliner is inspiring, so she was able provide us with great pics and videos which we could use as part of the campaign. We worked closely with her to capture her warm and friendly personality in posts about her product and, having found the right tone, we now manage her ongoing posts for her.
As a web design agency we know the importance of using our customers’ understanding of their target market to inform the the look and feel of their website. The same is true when it comes to social media; we take the time to understand the product in its context, so that we’re attracting the kind of internet traffic which will convert into regular customers.
If you have a product you’d like to promote, why not give us a call on 01525 715608 to discuss how we could build your successful social media marketing campaign.
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