The Imagefix design team has something of a collective sweet tooth, so it has been an absolute delight to be working with thecupcake.company based in Letchworth Garden City, in Hertfordshire. Lead baker Emma was raised in Yorkshire, a county known for its tea-time treats, and she creates a gorgeous array of cupcakes which combine traditional Yorkshire ‘know how’ with a contemporary twist. All your favourite flavours are in the mix, but there’s also liquorice and blackberry, salted caramel and scrumptious cinnamon apple – just for starters.
Emma’s beautiful creations have won her several food photography awards, so when thecupcake.company contacted us, they were delighted to find a design agency that understands the importance of high quality images as an integral part of the marketing message. Emma was looking for a design package that would launch her bespoke cupcake design and delivery service, and – as this is a new venture for her – she asked for our advice on the best way to get her mouth-watering cupcakes noticed by potential customers.
We always begin our design work by having a detailed conversation with our clients, so that we can get to know the business they are wanting to promote – in this case we felt that tasting a selection of those cakes would be helpful, too… We decided that thecupcake.company would benefit from a two-stage process:
Stage One – Imagefix would provide a range of logo ideas, a WordPress website design featuring the fantastic photos of Emma’s cupcakes, and a Facebook page design with eye-catching images. We always want our clients to feel that the website reflects their values and products authentically, so Emma and her team worked closely with Imagefix throughout this first stage, and collaborated on each element.
Stage Two – The staged introduction of an ecommerce facility on the website. The company was keen to develop a local customer base before introducing this feature, so we built the site to support ecommerce and it will go live when the company feels ready to launch online sales.
We take the time to get to know each and every one of our clients; we learn about where they’re at with their business, and their ambitions for the future, so that we can provide them with the right design package, and a unique website which is ideally suited to their requirements. When a new business comes to us, we want to share their journey as they grow, and become a trusted accomplice as they face each new stage of development…
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