Launching a New Website for Dragon’s Den Contestant

January 29, 2019 by in category Marketing, News, SEO, Website Design tagged as , , with 0 and 0

Launching a New Website for Dragon’s Den Contestant

Launching a New Website for Dragon’s Den Contestant

When the founder of ‘Buddies Toothpaste’ approached us to design her new website, we had no idea that the product would end up featured on BBC2’s Dragon’s Den. But we loved the idea of a toothpaste that could make brushing your teeth fun for kids. So the Imagefix design team were excited to get to work launching Buddies online.

The Buddies Website in 2017

Initially, our brief was to create a distinctive marketing website appealing to parents of young children. The design utilised bright colours, refreshingly simple styling, and high quality images featuring parents and children using the product. In order to ensure an online impact, organic search engine optimisation was built into the design. Buddies initial design included:

  • Mobile-friendly design
  • e-Commerce site
  • Speed optimised design
  • Meta description SEO
  • Keyword research

Imagefix have revamped my website and absolutely exceeded my expectations. They really listened to what I was hoping to achieve, carefully questioning to make sure they got it spot on, made some really good suggestions and applied some great marketing skill in finding the right words. I have been particularly pleased by the high level of service I’ve received from Imagefix during the process and since the website was created. Nothing is too much trouble, all costs are clearly explained and agreed upfront and the costs were really reasonable. I wouldn’t hesitate to recommend them. Sian Ellingworth – Founder, Buddies Toothpaste


A New, More Robust Website in 2019

Fast forward eighteen months and we got an excited phone call from Sian telling us that she was appearing on Dragon’s Den in January 2019. This was great news from someone who had shown such amazing commitment in developing her idea, so we were keen to help in whatever way we could. Sian wanted an overhaul of her website to prepare it for the traffic she was expecting as a result of her appearance in front of the Dragons.buddies toothpaste

Preparing for an Influx of Customers

Whilst the original site included e-commerce, we wanted to ensure that it could withstand the predicted influx of customers as the show was airing. Consequently we created a more robust e-commerce structure, and exhaustively stress-tested its functionality in preparation for the massive onslaught of traffic!

There are always nail-biting moments for the entrepreneurs that enter the Dragon’s Den but Sian held her own. It was great to hear her talking passionately about her product, and we were delighted that she came away a winner. Not one but two Dragons decided that they wanted to invest, ensuring that Sian walked away having secured £60,000!

A Local Success Story

It’s not often that we work with local celebrities, but most of the local businesses we design websites for are on the same journey as Buddies. Our goal is to support entrepreneurs who need their website to work as an online marketing tool. And we know that our websites make an impact on their local sales, because our clients tell us about the great results they’re seeing.


If you need a good looking website that can help you to promote your brand and grow your sales, call us today on 01234 924859 or 01525 715608 to find out how we can support you.


© 2019 Imagefix - Web Design Bedford. All rights reserved. ~ Imagefix Ltd is registered in England and Wales | Registered No: 09419892 | VAT No: 289 9803 27