Back in January 2018, Google announced that later in the year it would be adding a ‘Speed Update’ to its ranking criteria. On 9th July the ‘Speed Update’ came into effect and immediately started to impact SEO rankings as a result.
So what does the ‘Speed Update’ refer to? It’s about the speed at which website pages load for mobile users. Until July 2018 Google only ranked speed on desktop searches, but now fast, mobile-optimised sites are considered an essential mark of quality for SEO rankings.
In 2017 Google carried out research into mobile page speeds. The average time for loading was 22 seconds, which if you’re waiting to pay a bill or to look up a film review can feel like a lifetime. They found that most visitors to websites will leave if the page takes longer than 3 seconds to load which, when you consider that over half of all web traffic comes via mobile, means a lot of potential customers could be lost that way.
The ‘Speed Update’ is Google’s way of getting site owners to tidy up the speed on their mobile offering. Imagefix offers a number of ways to help website owners with this:
Every website design we create for clients is 100% mobile responsive, which means it has been exhaustively tested for optimum loading speeds. At Imagefix we believe in delivering the very best SEO rankings on every website. To do that we use a range of tools designed for speed enhancement, as well as our decades of experience, to maintain excellent ROI and maximum conversion rates for all our customers.
Do you need help increasing the page speed of your website? Get in touch with friendly customer service team today on 01525 715608!
© 2018 Imagefix. All rights reserved. ~ Imagefix Ltd is registered in England and Wales | Registered No: 09419892 | VAT No: 289 9803 27